Become Part of Something Bigger
We're not just creating products—we're building a community of changemakers. As a Citizen, you’ll earn points and exclusive rewards with every purchase while helping reshape how we care for each other and our planet.
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How
How
Citizenship
works
One.
Sign up, become a Citizen
Create an account and join us in this journey to create a sustainable future
Two.
Receive the benefits of Citizenship
With every purchase you'll experience different benefits based on the choices you make
Three.
Redeem the benefits of Citizenship to checkout
Move your way up the tiers – the higher the tier the better the benefits. Plus, a voucher to spend on one purchase after a year.
By collaborating to address environmental challenges, we can co-create sustainable and innovative solutions. Our decisions make an impact, beyond the checkout, and beyond ethical consumerism.
Join us and share in the benefits.
Citizenship Levels
People
Level One
- Early access to select products
- Spend points on purchases
- Donate points to charity
Unlocked at £0 spend
Planet
Level Two
- Early access to select products
- Spend points on purchases
- Donate points to charity
- Invite to exclusive store days
Unlocked at £200 spend
Fair
Level Three
- Early access to select products
- Spend points on purchases
- Donate points to charity
- Invite to exclusive store days
Unlocked at £500 spend
Be a good citizen.
Compost. Recycle.
Reuse.
As a Citizen we ask you to make a decision when you shop. Will you Reuse, Recycle or Compost your packaging? All of these pathways contribute to our ambition to create People and Planet Homeostasis.
Explore Citizenship
It's about all of us.
Your active participation shapes a greener, fairer, more resilient world.
